All my recruitment start-up clients will know that one of the things I believe in very strongly is that to be successful, a key factor is injecting some of your own personality into everything you do...

 …as this will make you memorable in your customers' eyes and help you stand out against a backdrop of what are often faceless corporate recruitment agency alternatives.

I recently came across an excellent example of this in a news article.

The author talks about an experience he had when he was on a trip to the US and decided to take a helicopter tour around (and down) the Grand Canyon.

His pilot's name was Cody, though this was not unusual (he sort of assumed that all US helicopter pilots would be called Chuck, Brad, or Cody). 

However, what set Cody apart was that he wanted, very badly indeed, to be Tom Cruise from the Top Gun era.

In fairness, he continues, beyond having the same number of arms and legs, Cody bore no real resemblance whatsoever to Mr Cruise, but had gone to enormous effort to exactly mimic the sunglasses and short sleeved shirt…

…and, it will come as no surprise to find the particular helicopter company he had chosen to work for was called 'Maverick Tours'.

Strapped into his helicopter, they took off and began the tour with the Top Gun Theme on the helicopter PA, with the tour commentary punctuated with other snippets, and finally emerged from the canyon itself to what can only be referred to as the 'whistly bit' from The Good, the Bad and the Ugly.

Was the route Cody took through the canyon, or the information he gave them in his commentary, any better than what you would get from any other Chuck or Brad? - probably not…

...but the way he'd injected a bit of warmth and personality into proceedings certainly made it more memorable.

He further stated, that if he were to repeat the Grand Canyon tour again at some time in the future – he would make a beeline for 'Cody Cruise' again.

And of course would recommend that anyone else considering the Grand Canyon tour to seek out Cody rather than spend a rather sterile tour with somebody else.

And here's the object lesson..

It's the same with everything we do in our businesses. What we do can look almost identical to everybody else – especially to anybody looking from the 'outside'.

Typically, the one business or individual that will find the most success will be the one that offers all the same things as the others, but also has that little bit of extra care, warmth or personality that makes them memorable...

Remember, the one thing that is definitely unique about your business is you. And the way you inject a real desire to help people to better themselves and 'do the same things differently' can really make it stand out from the others.

Oh yes, I just remembered, you still need to get a business...

Well, what are you waiting for?

Always remember, that in life, you can either be the pilot or the passenger; it's your choice, so, choose wisely.

      An Invitation (for you and a guest)

 to attend a FREE Recruitment Startup Workshop

       We are currently running FREE Recruitment Startup Workshops that are designed to give you an insight into the key skills and knowledge needed to set up and run your very own home-based recruitment agency.

       No previous recruitment or business is required as anyone looking to start up will have direct 1-2-1 training with our companies CEO who has over 40 years recruitment industry experience.

Here are some of the key points that will be covered at the Workshop

presentation: 

• Introduction to a new and unique business designed for complete newbies to make money…
• Why now’s the perfect time for you to start your very own home-based recruitment agency…
• Why it is nearly impossible for your home-based recruitment agency to fail…
• How you can earn a substantial income working just two to three evenings per week…
• How to find immediate vacancies and candidates for you to generate an immediate income…
• Revealed for the first time exactly how recruitment agencies make their vast fortunes…

​And much, much more….

        If you would like to attend one of our Free Workshop, then all you will simply have to do is to contact our recruitment centre today to book your place on 0800 622 6877.

          Places at these workshops go quickly, and, depending on numbers, this may be your only chance to benefit from our FREE Recruitment start Up Workshop.

        So, make sure you book today, right now, while you're still reading this newsletter.

         I look forward to hearing from you.

Warmest 

Joe Davis 

CEO & Founder